Framework OPS — Operations KPI Dashboard (Sample)

TTM Revenue

$5.18M

▲ 12% YoY

Industry growth 15–30% · pace below healthy growth

Gross Margin

39.4%

▼ 2.8 pts YoY

Bench 38–52% · trending toward red flag (35%)

Close Rate (Blended)

41.2%

▼ 3.4 pts vs. prior 90d

Retail bench 35–55% · acceptable, declining

AR > 60 days

11.8%

▲ 4.1 pts QoQ

Bench <5% · collections issue

Callback Rate

2.6%

▲ 0.8 pts QoQ

Bench <2% · install quality drift

Crew Utilization

71%

▼ 6 pts QoQ

Bench 75–85% · scheduling/pipeline gap

Bars: revenue ($K). Line: GM% per month. Benchmark band 38–52%.

% of total receivables by bucket. Healthy: >90% in 0–30.

Last 90 days. Stage conversion shows where deals leak.

Where the volume comes from vs. where it closes.

Signed contract → completion. Bench: 2–21 days retail.

Red flag: GM% below 35%. Yellow: 35–38%. Green: 38%+.

Job	Crew	Type	Revenue	GM%	Status

% of revenue spent on marketing by month. Bench: 5–12%.

Northside Roofing Co. — Operations Snapshot